There were no comprehensive customer and market research. There were no heated debates with
meetings lingering into the wee hours of the night. The decision was easily reached and agreed to by all.
However, this is not to say the decision for the Indiana Mothers’ Milk Bank to change its name to The
Milk Bank was made in haste without thoughtful consideration.
Indiana Mothers’ Milk Bank (IMMB) was established in 2005 operating out of a local Indiana hospital
that provided operational and financial support in the first few years. IMMB began to grow and the
growth of IMMB took it out of the hospital and in a position to support itself. Since its opening, IMMB
has opened milk depots in Indiana, Wisconsin, Illinois, Missouri and Kentucky. IMMB has generous
donor moms from across the United States without whom it cannot exist. And lastly, IMMB provides
human donor milk to hospitals in Indiana, throughout the Midwest and other regions countrywide.
Notably, in 2013, IMMB distributed over 200,000 ounces of milk to fragile babies in NICUs across the
The tremendous growth over the past few years hinted at undertones of redefinition for IMMB.
Recognizing that it had much more to offer outside of the confines of Indiana, IMMB employees and
board members knew change was in order. The passion and drive of the dedicated employees and
board members to redefine IMMB in the present and sustain the organization for the future lead its
efforts to change the name. After retreats in February 2014 the groups recognized a desire to redefine
IMMB to better speak to who we are and where we want to be in years to come. With little hesitation
and debate a decision was made to change the name of the Indiana Mothers’ Milk Bank to The Milk
As a board member since 2011 and the current president of the board, I am overcome with joy and
excitement to be part of this momentous event. While our name has changed, our purpose and
dedication has not. The Milk Bank remains committed in its mission and rooted to a desire to provide
community health by expanding the safe use of human milk for all babies, especially premature and ill
“What is in a name? That which we call a rose by any other name would smell as sweet,” William